Lucy Pollak Public Relations

Sweetheart Deal – Press Release

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Press Contact: Lucy Pollak
[email protected] (818) 887-1499 (for media only)


Obie winner Diane Rodriguez explores struggle for farm
workers’ rights in world premiere play ‘The Sweetheart Deal’

LOS ANGELES (REVISED April 29, 2017) — A woman finds her calling while volunteering for an underground political newspaper during the early years of the United Farm Workers movement. Written and directed by Obie Award winner Diane Rodriguez, the world premiere of The Sweetheart Deal opens May 12 at The Los Angeles Theatre Center, presented by The Latino Theater Company in association with El Teatro Campesino. Low-priced previews begin May 4.

1970 was a tumultuous time for Cesar Chavez and the United Farm Workers. Rodriguez traces the history of the UFW through the eyes of two journalists who leave their comfortable middle class life in San Jose to volunteer for El Malcriado, the underground newspaper founded by Chavez and Dolores Huerta.

“I wanted to write about the people we rarely hear about – the volunteers who are the motor behind any successful social movement,” says Rodriguez. “We all hear about the leaders who put out the vision, but it’s the rank and file supporters who fulfill that dream. This play is about a woman who finds her voice as a volunteer, and, ultimately, the power to lead.

Ruth Livier (Destiny of Desire at South Coast Rep and the Goodman in Chicago, Showtime’s Resurrection Blvd.) stars as Mari, who follows her husband, Will Ruth Livier (Destiny of Desire at South Coast Rep and the Goodman in Chicago, Showtime’s Resurrection Blvd.) stars as Mari, who follows her husband, Will (Latino Theater Company member Geoffrey Rivas, recently seen in A Mexican Trilogy, Detective Sam Vega on CSI: Crime Scene Investigation) back to their home town of Delano, California to help out at the paper. There, they work with the editor, Chon (Valente Rodriguez of TV Land’s Happily Divorced and ABC’s George Lopez) and campesina/union organizer Lettie (Linda Lopez, whose credits include La Virgen with El Teatro Campesino and Corridos at the Old Globe). When a union organizer from Chicago (Peter Wylie, seen in Lady Windermere’s Fan and Twelfth Night at Chalk Rep) uses the couple to get close to Mari’s brother, Mac (David DeSantosCloud 9 at Antaeus, Macbeth at A Noise Within) who is a high-ranking member of the Teamsters (the “sweetheart” union favored by the growers), a chain of events is set in motion revealing the inescapable link between the political and the personal.

back to their home town of Delano, California to help out at the paper. There, they work with the editor, Chon (Valente Rodriguez of TV Land’s Happily Divorced and ABC’s George Lopez) and campesina/union organizer Lettie (Linda Lopez, whose credits include La Virgen with El Teatro Campesino and Corridos at the Old Globe). When a union organizer from Chicago (Peter Wylie, seen in Lady Windermere’s Fan Lord and Twelfth Night at Chalk Rep) uses the couple to get close to Mari’s brother, Mac (David DeSantosCloud 9 at Antaeus, Macbeth at A Noise Within) who is a high-ranking member of the Teamsters (the “sweetheart” union favored by the growers), a chain of events is set in motion revealing the inescapable link between the political and the personal.

Rodriguez has written five new “actos,” short, commedia-style satirical skits dramatizing the plight and cause of the farm workers, to further her tale. One of the challenges she faced was how to successfully merge the heightened, ritualistic actos, a style originally created by El Teatro Campesino during the Delano Grape Strike, with the more naturalistic style of the play’s narrative.

“I was a member of El Teatro Campesino for 11 years, so I feel a very, very deep connection,” Rodriguez explains. “Their involvement in this production is kind of an extension of their presence in L.A. that started with Zoot Suit.”

The Sweetheart Deal was developed by New Harmony in Indiana, the Atlantic Theatre’s Latino Mix Fest in NYC, and the Black Swan Lab at Oregon Shakespeare Festival. This production is part of El Fuego Project/Latinx Theatre Commons.

The creative team for The Sweetheart Deal includes composer Sage Lewis, set designer Efren Delgadillo, lighting designer Pablo Santiago, sound designer Cricket S. Myers, projections designer Yee Eun Nam, costume designer Lupe Valdez; prop master Antonieta Castillo; and casting is by Dan Guerrero and M/O Casting, Rosalinda Morales and Pauline O’con CSA. The production manager is Gabe Figueroa, stage manager is John H. Freeland, Jr.; directing associate is Alex Meda, and producing associate is Patricia Garza. The Sweetheart Deal is produced by The Latino Theater Company in association with El Teatro Campesino.

Diane Rodriguez has directed for East West Players, Cornerstone Theater Company, South Coast Repertory, Fountain Theatre, Center Theatre Group, Odyssey Theatre Ensemble, City Theatre Company in Pittsburgh, PA, Mixed Blood in Minneapolis, Actors Theatre of Phoenix (two ariZoni Theatre Award nominations for Best Director), Borderlands Theatre, Phoenix Theatre, and Victory Gardens in Chicago, among others. Diane wrote collectively with the ensemble Latins Anonymous, whose two-play anthology is published under the same name. Her solo work is published in various anthologies including “La Crème de la Femme,” published by Random House. Her play Living Large premiered at Teatro Luna in Chicago. At the LATC, she previously directed Erik Patterson’s world premiere production Sick (LA Weekly Award nomination for Best Director).

The Latino Theater Company is dedicated to providing a world-class arts center for those pursuing artistic excellence; a laboratory where both tradition and innovation are honored and honed; and a place where the convergence of people, cultures and ideas contribute to the future. Each world premiere production in its 2017 season was selected to explore themes of identity and its relationship to history. Now in its 31st year, LTC has operated The Los Angeles Theatre Center, a facility of the City of Los Angeles Department of Cultural Affairs and a landmark building in Downtown’s Historic Core, since 2006.

Performances of The Sweetheart Deal take place on Thursdays, Fridays and Saturdays at 8 p.m. and Sundays at 3 p.m. from May 12 through June 4. Preview performances take place on Thursday, May 4 at 8 p.m.; Friday, May 5 at 8 p.m.; Saturday, May 6 at 8 p.m.; Monday, May 8 at 7:30 p.m.; and Thursday, May 11 at 8 p.m. Two student matinee performances are scheduled for Wednesdays at 11 a.m. on May 24 and May 31. Tickets range from $22 $52. The Los Angeles Theatre Center is located at 514 S. Spring St., Los Angeles, CA 90013. For more information and to purchase tickets, call (866) 811-4111 or go to http://thelatc.org/.
 

Details for Calendar Listings
The Sweetheart Deal
 

WHAT:
World premiere
of The Sweetheart Deal — 1970 was a tumultuous time for Cesar Chavez and the United Farm Workers. Obie Award-winning writer/director Diane Rodriguez traces the history of the UFW through the eyes of two journalists who leave their comfortable middle class life in San Jose to volunteer for El Malcriado, the underground newspaper founded by Chavez and Dolores Huerta.

WHO:
• Written and Directed by Diane Rodriguez
• Original Music composed by Sage Lewis
• Starring Linda Lopez, David DeSantos, Ruth Livier, Geoffrey Rivas, Valente Rodriguez, Peter Wylie
• Produced by The Latino Theater Company in association with El Teatro Campesino

WHEN:
Previews: May 4 – May 11
Performances: May 12 – June 4:

Wednesdays at 11 a.m. (student matinees): May 24, May 31
Thursdays at 8 p.m.: May 4 and May 11 (previews), May 18, May 25, June 1
Fridays at 8 p.m.: May 5 (preview), May 12 (opening night), May 19, May 26, June 2
Saturdays at 8 p.m.: May 6 (preview), May 13, May 20, May 27, June 3
Sundays at 3 p.m.: May 14, May 21, May 28, June 4
Monday at 7:30 p.m.: May 8 ONLY (preview)

WHERE:
The Los Angles Theatre Center
Tom Bradley Theatre
514 S. Spring Street
Los Angeles CA 90013

HOW:
• To purchase tickets, call (866) 811-4111 or go to http://thelatc.org/
• For group sales, call (213) 489-0994
• Like us on facebook: www.facebook.com/theLATC
• Follow us on twitter and instagram: @theLATC

TICKET PRICES:
$22-$52

PARKING:
• Metered parking available on streets surrounding the theater.
• Parking lots range in price from $6 – $12.
• Take the Metro: nearest stop is Pershing Square (two blocks west of The LATC).
 

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