Lucy Pollak Public Relations

Daisy – Press Kit


Daisy by Sean Devine: Supplemental Materials


  • Click here to watch the 1964 “Daisy” Ad (preserved from 35mm in the Tony Schwartz Collection at the Library of Congress)
  • Click here to read “Tony Schwartz, Father of ‘Daisy Ad’ ” in The New York Times (obituary, June 17, 2008)
  • Click here to read the story about Daisy in American Theatre magazine
  • Click here to read the preface, by political strategist and media consultant Joe Slade White, to the published script
  • Click here to read “A Word from the Playwright” by  Sean Devine
  • Click here to read an interview with playwright Sean Devine
  • Click here to read about the psychology behind attack ads at Politico [“What the Lincoln Project Ad Makers Get About Voters (and What Dems Don’t)”]
  • Click here to link to the 1964 political campaign ad for Lyndon B. Johnson  “Confessions of a Republican”